Pepsi failed to create an engaging story and alienated people instead. Compare this to their most iconic commercials where they made the audience the hero by choosing Pepsi over Coke. You can avoid a Pepsi Moment by crafting a meaningful story.
Last night I was invited to a networking cocktail party. It was a carbon copy of probably a thousand other parties happening the same night: cocktails, appetizers, and elevator pitches. And of the dozens of people there I can remember one. Here is why.