Sales and Marketing
To sell yourself effectively you must recognize that your customers live in one world and you live in another. You show that you understand their challenges and inspire them to see the possibility in your world.
Many businesses work very hard at sales but don't realize that they are selling to nobody. Without identifying your target, without knowing whom you are selling to, you can't reach anybody.
The three immutable rules of marketing.
Effective marketing requires an emotional connection, you must appeal to the oldest part of the brain, the reptilian brain. Here is how to do that.
Attract clients by creating trust and relevance - do this from afar by telling a great story about them and their challenges… they will immediately like you.
A story helps us engage our audience and appeal to our prospects. This is what a story is and why it is so powerful.