The truth is that there is no single action that you can take to drive traffic. Instead, value comes from consistent action, taken over time that creates meaningful answers to the questions that people have. Create great content, and the traffic will come.
Writing in the second person is a powerful way to engage your audience, this is why.
The idea of the funnel has been around for as long as marketing has existed. It is the process by which prospects go from strangers to customers.
Our exploration of why marketing doesn’t work and concrete tips for fixing it.
Effective marketing requires an emotional connection, you must appeal to the oldest part of the brain, the reptilian brain. Here is how to do that.
To sell yourself effectively you must recognize that your customers live in one world and you live in another. You show that you understand their challenges and inspire them to see the possibility in your world.
Why you should be a cognac diamond, not a brown one.