Effective marketing requires an emotional connection, you must appeal to the oldest part of the brain, the reptilian brain. Here is how to do that.Read More
To sell yourself effectively you must recognize that your customers live in one world and you live in another. You show that you understand their challenges and inspire them to see the possibility in your world.Read More
Many businesses work very hard at sales but don't realize that they are selling to nobody. Without identifying your target, without knowing whom you are selling to, you can't reach anybody.Read More
Why you should be a cognac diamond, not a brown one.Read More
Appealing to everybody means that you are appealing to nobody.Read More
Often we complicate our language when trying to explain something. That is the wrong thing to do.Read More
Your market won’t do the work to understand you. You have to do the work so that you are clear about the problem you solve.Read More
The three immutable rules of marketing.Read More
Referrals are great. Someone else vouches for you, and by doing so, they create a bridge between your world and your prospects’ world in a way that few marketing techniques can.
There is only one problem: banking on referrals is a lousy strategy.Read More
Never was there a more mindless lack of strategy.
There is a much better way.Read More