Referrals are great. Someone else vouches for you, and by doing so, they create a bridge between your world and your prospects’ world in a way that few marketing techniques can.
There is only one problem: banking on referrals is a lousy strategy.
Never in the history of the world has a business bought anything.
So, stop trying to sell to them.
If your prospect is complete in every way they don’t need to buy anything.
You always need to understand how they are incomplete...
How Fourth Wall Has revolutionized their marketing through BrandStories
The best strategy will fail, no matter how good it is.
Unless you can communicate it.
Many businesses work very hard at sales but don't realize that they are selling to nobody. Without identifying your target, without knowing whom you are selling to, you can't reach anybody.