Appealing to everybody means that you are appealing to nobody.
The problem presenters and communicators face is that the part of the brain that thinks is not the part of the brain that listens.
Here is how to talk to the part of the brain that listens.
Never in the history of the world has a business bought anything.
So, stop trying to sell to them.
If your prospect is complete in every way they don’t need to buy anything.
You always need to understand how they are incomplete...
How Fourth Wall Has revolutionized their marketing through BrandStories
The best strategy will fail, no matter how good it is.
Unless you can communicate it.