Break Effort Sales Connection
Three Sales and Marketing Myths
- Myth 1: To sell more you must communicate more, we'll show you how this doesn't work and give you a structure that does.
- Myth 2: To sell what you do, you have to talk about what you do. This is a terrible strategy, we'll give you an alternative.
- Myth 3: If you give them enough detail, they will figure out why this works for them. They won't. We'll help you reframe your communications so that they get it.
A poor marketing strategy means an empty pipeline and endless sales calls that go nowhere. It means meeting hundreds of people to make a few sales.
You can do much better.
Fourth Wall Events
Working with Engage was a great experience that has helped us align our messaging, streamline our communications and connect with our prospects. Their framework is a powerful way of thinking about communications and marketing, and it really hits home with our employees. They have helped us express what we do in a new way that is authentic to us and relevant to our market. Engage helped us learn how to tell our story.
Carvie Gillikin, Fourth Wall Events
To sell you must connect with your potential customers through
marketing that connects.
Often you don't connect because you know too much. You have too much detail, you are able to talk in great depth about what you do.
So, you make three mistakes:
You explain your product.
You explain what you do.
You talk about past successes.
These don't work because People Don't Listen For Detail Or Reason.
This Reptilian brain acts as a filter and decides what should get passed on to the thinking brain.
The Solution: BrandStory
Storytellers know how to engage an audience. At Engage we have created a model that borrows the elements of story that connect and uses them to create a marketing strategy that engages your prospects.
Rather than you explaining everything you do in excruciating detail and hoping to randomly find somebody who gets it and needs it, we help you build a relationship with potential customers. We do this with marketing messages that help your prospect falls in love with what your are selling.
Once you start inspiring people with BrandStories you break the relationships between effort and sales, you turn cold calls into warm calls and start your phone ringing.
Creating your BrandStory to engage your prospects and fill your marketing funnel. This is much more effective than the alternative of boring people to death, or confusing them beyond all hope and hoping that somebody gets it.
The clarity you get from this process changes everything, it just makes things easy. I loved it.
- Sandy Wollman, Partner, Westchester Angels
Step 1: You can get started today by downloading our template and subscribing to our free e-mails.
Step 2: If you want more join us at a workshop where in a day you can learn to revolutionize your marketing. We teach you how to craft your brand story and structure your marketing so that you can avoid a marketing black hole and instead connect with your prospects to increase your sales.
Step 3: Build your funnel. You can do it or we can do it or we can help. Whatever works for you.
Looking for more Insights? Check out our blog.
And let us know: how are BrandStories working for you.